Art installations are so deeply moving to me. From my days at University of Kansas being involved in Performance Art, attending and performing shows for the Chicago Art Institute masters students - it's a passion of mine.
An experience I had when I was 10 (?) years old has stuck with me. I recall attending the Des Moines Art Center's exhibit on Soviet Contemporary artists. I recall scary, powerful pieces of a large glass beaker filled with what I thought in my child-brain as Listernine (!), with a worm floating in the bottom. My art teacher explained to me it was a social commentary on the Soviet medical care. It was burned in my brain! Did they really have worms in their medicine? We headed into a large room within a gallery full of singed, black "stuff" - bikes, toys, tables, chairs, trash, mesh. exhibit here.
How do event designers use art? Besides "font" and centerpieces? Do you "know it when you see it?" As much as event design is creating it's also editing/removing/curating. the 100+ ideas the client or host has need to be taken down to 10. David Letterman's famous Top 10 lists start with hundreds of "10's" only to be narrowed down slowly through many eyes.
Next time you are planning an event (or your morning outfit!) - consider these principles (from the Getty's web site!) They're great.
Balance is the distribution of the visual weight of objects, colors, texture, and space.
If the design was a scale, these elements should be balanced to make a design feel
stable. In symmetrical balance, the elements used on one side of the design are
similar to those on the other side; in asymmetrical balance, the sides are different
but still look balanced. In radial balance, the elements are arranged around a central
point and may be similar.
Emphasis is the part of the design that catches the viewer’s attention. Usually the
artist will make one area stand out by contrasting it with other areas. The area could
be different in size, color, texture, shape, etc.
Movement is the path the viewer’s eye takes through the work of art, often to focal
areas. Such movement can be directed along lines, edges, shape, and color within the
work of art.
Pattern is the repeating of an object or symbol all over the work of art.
Repetition works with pattern to make the work of art seem active. The repetition
of elements of design creates unity within the work of art.
Proportion is the feeling of unity created when all parts (sizes, amounts, or number)
relate well with each other. When drawing the human figure, proportion can refer
to the size of the head compared to the rest of the body.
Rhythm is created when one or more elements of design are used repeatedly to
create a feeling of organized movement. Rhythm creates a mood like music or
dancing. To keep rhythm exciting and active, variety is essential.
Variety is the use of several elements of design to hold the viewer’s attention and
to guide the viewer’s eye through and around the work of art.
Unity is the feeling of harmony between all parts of the work of art, which creates
a sense of completeness.
Credit:
The J. Paul Getty Museum
at the Getty Villa
