Are you setting up a trade show booth? Something large or even a small info booth at your church. Well, booths are an event within an event! If you're thinking about sitting on a chair behind your table all day - think again! Get on your comfy shoes, grab your hand sanitizer and get ready to SELL.
If you're not an out going person - consider bringing a person along who can help you out. A friend or family member who can sell/visit with people/and keep the looky loo's moving. Perhaps if you have the budget, Hire a booth sales person. Do not think you can " do this yourself" if you really can't.
a SHORT list of tips for a great booth display:
BRANDING - who are you? clear signage is key. Sigange should not be in walkways, drooping from a table, or worse - no sign at all! Invest once in a good sign with rivets or mounting capabilities. If you go to booth events often, consider a event backdrop or a branded tablecloth.
STAFFING - BE ON TIME! Don't be setting up when customers are coming in. Tacky, tacky! Don't spend too long visiting with a friend who comes by. If you've hired staff, build in breaks/meal times. NO eating at your booth! yuck! Step away or discreetly eat a granola bar to satiate yourself.
SET-UP - locate the closest trash can, food court, restroom upon arrival! Consider bringing a couple extra trash bags if you're handing out samples or edibles. If so, have some hand sanitizer and some water available. While sitting is prohibited, make sure you do have a chair available if needed!
"Giveaways" - YES. Everyone has them - and so should you! What is unique? What can someone carry around that will drive booth traffic? Do you have a interactive something or other at your booth? A free mini-manicure? A glass of champagne for leaving a business card? You don't have to hand out things for free - engage your attendee (like us on FB or tweet our slogan (now) for a free abc" - get creative and have fun.
What other fun things can you do to create the "vibe?"